Prof. Badr Boussabat

Badr Boussabat is a University Professor, an International Speaker, 3x Author, Researcher on AI and Ethics, Marketing expert, Economist, Political Scientist and Senior Advisor. His practical experience allows him to delve into the complex interplay between AI, finance, marketing, economics, business, and global relations. Badr Boussabat is also a renowned figure in the realm of AI, particularly within the financial sector. His significant contributions have positioned him at the forefront of the industry, emphasizing the ethical use and collaborative development of AI. Badr Boussabat is a Professor at Université Panthéon-Sorbonne Paris on AI in Marketing for Master’s degree students. He also collaborated with the SWIFT Institute as an independent researcher on AI in Ethics, focusing on AI and Fairness in the financial sector. His research was dedicated to laying the groundwork for Responsible AI, specifically by developing a global index model framework. This model aims to provide a universal standard for evaluating fairness in AI applications within the business-to-business (B2B) context. In tandem, Boussabat is also the Head of Marketing of the World Alliance of International Centers (WAIFC, gathering 31 leading international financial centers, working together to make world finance more harmonized. Also, Badr Boussabat is the CEO and Co-founder of the Morocco’s 40 under 40, celebrating the most successful Moroccan leaders on earth. Currently serving as a distinguished member of the Management Committee of the Belgian Finance Center, Boussabat enriches his role with over seven years of experience in leading banking institutions, specializing in financial risk management. This expertise is particularly valuable in the rapidly evolving intersection of AI and finance. His work as a portfolio risk manager in Belgium's leading private bank adds a vital facet to his comprehensive expertise. Boussabat's professional engagements have led him to spearhead official tech missions on behalf of the Kingdom of Belgium and its Minister of Trade. He further serves the royal council of the Kingdom of Bahrain as an esteemed Independent AI Council member. An accomplished author, Boussabat has penned three seminal books: "Artificial Intelligence: Our Best Hope" (2020) and "Artificial Intelligence in Today's World" (2021). These publications have earned international acclaim, influencing several academic research endeavors on AI in France and beyond. His second book is recognized among the top five by FNAC in various French-speaking countries. In 2024, Badr Boussabat released a third book on AI along with Benoit Solès, the most famous French actor of the last decade. Boussabat is a sought-after speaker and coach, with a record of over 250 keynote speeches at esteemed international platforms, including the World Economic Forum. He has represented prominent entities such as the Kingdom of Bahrain and the Gulf Cooperation Council, further enhancing his global stature in the AI community. His influence extends to prestigious AI-centric organizations like the International Group of AI (IGOIA), where he serves on the advisory board. Leveraging his expertise in communication, Boussabat has provided training to companies worldwide, helping them enhance productivity in daily operations, marketing, and communications through AI. Boussabat's public presence also includes his role as a TV columnist, making him the Belgium’s most quoted AI speaker. He has garnered considerable attention for his TEDx talk on the novel concept of "Augmented Basic Income," derived from open data.